The Agency
LOU MARrOCCO, CMP
Founder
Lou Marrocco is an accomplished hospitality and event professional with a highly impressive background. Lou was raised in a family-owned restaurant in western New York. He already knew in his early youth that his passion for creative servicing was bound for a Hospitality future.
After service in the U.S. Marine Corps, Lou opened an Italian neighborhood eatery. He later enhanced his work in corporate management as a hotel food and beverage manager, until becoming the Special Events Manager for a private yacht club in Newport Beach, California.
Lou's professional career and expertise training truly began at the prestigious Ridgewells Catering in Washington D.C. Some of his accomplishments there included his acting component of four Presidential Inaugurations, including multiple political, corporate, social, and brand launching events. He was later promoted to head up the Ridgewells Philadelphia location, as the director of sales and operations.
Lou was now ready to challenge new endeavors, and he successfully opened Catering Inc., an illustrious full-service catering and event planning organization that also featured a Gourmet Café. His impressive clientele and events included Noble Prize Dinners, the RNC opening in Philadelphia, political dignitaries, galas, and the annual Radnor Horse Races on the Main Line. Lou also catered to the socialite philanthropic fundraisers and social events.
With Brandywine events, Lou Marrocco continues to bring his incredible proficiency in every facet of hospitality. His authentic experience from culinary to event planning, remarkably detailed expertise, and creativity, assures an outstanding and exceptional successful meeting and event.
Lou has a personal commitment to giving back. With his notable journey, he offers and leads educational programs, dedication to sustainability, and a Zero-waste incentive in events.
Lou formerly served on the board of MPI Philadelphia Chapter. He now is a board member of PCMA's Philadelphia Chapter and PRLA's Brandywine Chapter.
LISA LOVEALL
Partner
Lisa Loveall brings a wealth of experience in hospitality management, travel, international programs and philanthropy.
Lisa’s career in hospitality started while working in the restaurant industry. She transitioned to the travel industry, working on incentive and travel events and merchandise programs. Throughout the years, she has conducted every facet of an event from sales, proposals, and on-site planning. She also works in app development including budget management. The most rewarding aspect for Lisa is seeing each event come to fruition.
Great collaboration and optimizing each event’s success and creating great memories for guests are what Lisa values most. In addition, she has developed and managed incentive programs, meetings, roadshows, expos, retreats, fundraisers, and product launches both domestic and international.
Incentive travel has provided exceptional opportunities to manage programs outside of the US in Mexico, Dubai, Spain, Germany, Prague, and France. Lisa is grateful and has managed to incorporate her love of travel with work. She also has been fortunate to work with various tech industries, including automotive, lighting, agriculture, real estate, financial, medical, cannabis, and energy.
Lisa’s secondary passion is helping children and families who have been affected by cancer. With her husband, they have founded Heartful Hands, a nonprofit foundation that supports families in need. This non-profit was created in the honor of Lisa’s mother-in-law, Francis, who passed away from spinal cancer. Lisa’s love for the hospitality industry has been a great asset and helps when developing fundraisers.
Lisa also sits on Jonathan Jaques Children’s Cancer Institute board, which is a local non-profit in Long Beach, CA.
Melissa SIGGS
Partner
Melissa grew up spending much of her time volunteering in the church as well as the Hospital where her parents worked. Her passion for philanthropy and events of all shapes and sizes developed at an early age.
Moving to NYC after finishing her Bachelors of Science at West Virginia University, she spent the next few years working in the fashion industry. Specializing in production and merchandising, her role spanned many different areas ensuring all details were met for both the men’s and women’s collection and successfully managing the exhibition for Greg Norman Collection’s booth at the Annual PGA show in Orlando, FL. Melissa knew her career would continue in the event industry driven by success and accomplishments.
Moving back to her roots of West Chester, PA, Melissa spent the next few years freelancing and working at Main Line Today. Her work transpired from sales to include event marketing during her time with the magazine. She successfully transformed and navigated events from in-person to virtual and hybrid as a result of the pandemic. Continuing to plan and execute events while overcoming the challenges of the pandemic ensured sustained profits from sponsors while also upholding an excellent attendee experience.
With a highly creative background and love for positive customer experiences, Melissa joins Brandywine Events as a “jack of all trades” and also a master of some! Graphic design, video production, sales and marketing are just a few of the many tasks she assists with. You can find her singing, dancing, walking many dogs, mountain biking and attending concerts in her time away from work. Melissa has a deep passion for sustainability and mental health awareness & education. She offers a positive solution oriented approach that Brandywine Events appreciates and supports.
Olivia Morgan
Intern
Olivia is a current senior at Temple University, where she will be graduating in May, from the School of Sport, Tourism, and Hospitality Management with a Bachelor of Science in Tourism and Hospitality Management.
Olivia’s love for working in hospitality, started in the food and beverage industry. She continued those pursuits throughout volunteer hours, part time work, and into internships. She has experience in all aspects from Social Media and Marketing, Food and Beverage Operations, and thus far her favorite, Event Planning. Engaging in both for-profit and non-profit work has enabled her to recognize her deep commitment to helping others and the gratification of being part of something larger than herself.
She studied abroad in Rome, Italy, where her infatuation to travel and meet new people flourished even more. She joined the Panhellenic community, Alpha Epsilon Phi in Spring of 2022 and has served as their Social Chair for the past year, keeping herself involved and very busy, but also enhancing her abilities of event planning, time management, and overall interpersonal skills. She has a genuine passion for all the industry has to offer.
Right now, Olivia joins Brandywine Events as their intern and senior apprentice, doing just that… everything! Contributing in design, assisting in smooth communication, and executing any elements related to upcoming events, all with a smile on her face. It’s hard to think about postgrad when there are so many opportunities around. Once she graduates in May, she hopes to continue on in the industry pursuing her two favorite things; events and travel. Whether her journey continues in Philadelphia and its surroundings, ventures into different cities in the US, or takes her to other countries, she remains open to seizing the right opportunity and is enjoying the right now.